Tagged online

asiCast 89: The future direction of Internet currencies

Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of… Read more

Audience measurement faces tricky questions

Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences It’s been a while since Socrates advocated the practice of thoughtful questioning to examine ideas, so he was probably looking down proudly on the ASI in Athens last week at the… Read more