Tagged online

asiCast 127: Putting a value on attention

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

Pandemic accelerated UK’s shift online, says Ofcom

UK adults spent an average of three hours and 47 minutes online every day during the pandemic, an annual survey of media habits by regulator Ofcom has found. That was over an hour longer than adults in Germany and France. In addition, online shopping sales in the UK rose by… Read more

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past Iris, the new standard from Ipsos and UKOM, marks the start of… Read more

A new reach model for online video launches in Sweden

Press Release: MMS and GfK have been working together to develop a new reach model for online video viewing. The first figures were published to the market yesterday (18th May 2021). The project launch is a major step toward providing total video ratings for Sweden. The model developed by GfK,… Read more