Tagged television

asiCast 102: The origin and role of the Global TV Group

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

The challenge of change – navigating streaming TV shifts

It is widely acknowledged that the television industry is in a period of significant change – regarded by Guy Bisson, Research Director of Ampere Analysis, as just as fundamental as the advent of moving pictures. In his presentation to delegates at this year’s asi International Television & Video Conference in… Read more

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more