Tagged television

asiCast 183: Key messages from the 2024 asi International Conferences

There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more

asiCast 177: Lantern – UK broadcasters team up to measure outcomes

Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more