Key trends in the UK media sector This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. In the UK the media regulator Ofcom has just published its annual Media Nations report. The main objectives of the report are to review key trends… Read more
A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more
There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more
TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more
Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard… Read more
The European Super League fiasco taken together with the news that the existing rights deal for the Premier League is to be rolled over for a further three years raises a number of questions about developments in the sports’ rights markets. asi’s Research Director, Richard Marks, speaks with Minal Modha,… Read more