Tagged television

Audience measurement in a time of crisis: no turning back

Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more

asiCast 110: Keeping the show on the road – Andrew Green of Ipsos

In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more

asiCast 109: How are we coping? – GfK’s Rolf Müller

Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more

Bank: “Netflix a long-term winner”

Analysts at MoffettNathanson (MN) have inevitably admitted that the longer the current pandemic situation lasts, the bigger the benefit to Netflix, as both linear and OTT competitors will eventually be unable to debut new original content. “In addition, given the looming negative impacts to advertising, movie theatre attendance and cord-cutting,… Read more

asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson

The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more

Audience Measurement in 2020 – A Watershed Year

In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more

Cost, value and how we should plan today’s TV

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more