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asiCast Special Edition II: What is television?

Posted by asi on 4th December 2018

In this second asiCast Special looking at the definitions we need to agree upon when talking about the disruptive impact technology has had on the media industry, Richard Marks discusses with a number of industry thought leaders what we now mean by ‘television’. There remains considerable confusion around video consumption… Read more

Audience measurement faces tricky questions

Posted by Julie MacManus at Mediatel on 19th November 2018

Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences It’s been a while since Socrates advocated the practice of thoughtful questioning to examine ideas, so he was probably looking down proudly on the ASI in Athens last week at the… Read more

Join the debate

asi Ltd 18 hours ago

Mark Ritson: Think TV is dying? You’re forgetting about the ‘Knopfler Effect’ marketingweek.com/2019/02/14/mar… #measure #bvod

asi Ltd 3 days ago

A consortium has commissioned a report into the measurement priorities for the European TV industry - this asiCast interview sets out its origin and future plans shar.es/ambS3A #measure #TAM #video

asi Ltd 1 week ago

Why we need to be so clear about defining what we are talking about/measuring when discussing advertising spend - as we have been pointing out in our series on defining common industry terms asiconferences.com/asicast-the-de… twitter.com/MediatelNews/s…

asiCast: The Definitions Box Set

It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says @Thinkboxtv’s @MattHill_TV https://t.co/DAtm3mL0wh pic.twitter.com/5WKCn3R556
— Mediatel (@MediatelNews) February 5, 2019

Tagged television

asiCast Special Edition II: What is television?

Audience measurement faces tricky questions