Tagged television

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

Posted by asi on 11th October 2019

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

asiCast 97: The prospects for the Britbox SVOD product

Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, our Research Director Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history… Read more