Tagged streaming

asiCast 171: Nielsen and YouTube expand measurement to CTVs

Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more

asiCast 166: What’s in a name? Why media language matters

Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject… Read more

asiCast 165: What will be the consequences of Barb’s governance of CFlight?

CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of… Read more

asiCast 164: Key takeaways from Cannes

Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more

asiCast 163: The likely impact of the US writers’ and actors’ strikes

With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving… Read more

A question of priorities – setting the industry agenda

Getting thoughts together for this year’s asi conferences in Nice it’s clear there are very many hot topics, themes and industry issues fighting for attention just now. We thought it would be helpful to highlight the key themes that we think are significant, broadly organised by topic. As you will… Read more

asiCast 161: A hybrid future for audio measurement

Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks… Read more

asiCast 160: Subscription VOD leans even further into advertising

Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in Europe later this year, Guy… Read more

asiCast 159: Tracking the changing viewing habits of SVOD subscribers

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more