A few years ago many argued that the future of TV consumption would be via mobile and tablets, but that is certainly not the case currently. The big TV screen is still what matters, but that big screen is now increasingly a connected TV and this is problematic for broadcasters,… Read more
In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more
How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more
A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more
At the 2023 asi conference, GfK and IMDA shared the results of their ambitious year-long pilot study, which was aimed at extending the reach of TV measurement to include OTT, VOD and social media platforms and content across TV, Smart TV and digital devices. The success of the pilot means… Read more