Tagged VOD

Ofcom Media Nations Report UK 2021

Key trends in the UK media sector This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. In the UK the media regulator Ofcom has just published its annual Media Nations report. The main objectives of the report are to review key trends… Read more

UK TV broadcasters unify ad metrics

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more