Tagged measurement

asiCast 114: Project Origin – where are we now?

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

CRA confirms paper diaries were ditched completely in Melbourne

The radio industry’s peak body Commercial Radio Australia (CRA) has confirmed that the upcoming ratings data in Melbourne has been obtained 100% from e-diaries, with paper diaries playing no role due to COVID-19 restrictions and the associated lockdowns. Radio ratings were paused in April due to the difficulties of getting… Read more

asiCast 113: Putting a value on attention

Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

asi/ESOMAR webinar – videos now online

To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more

Audience measurement in a time of crisis: no turning back

Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more

asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more