Tagged measurement

The final pieces in the BARB jigsaw

Now that it is reporting multiple-screen reach and time spent viewing, what are the final steps left for BARB to deliver full four-screen measurement? Earlier this week, the UK TV currency BARB started reporting programme reach and time spent viewing as the third phase of its Project Dovetail initiative. This… Read more

asiCast 101: Measuring out-of-home sports viewing in India

India has many religions and the one that most Indians have in common is cricket. In the spring of 2019 the festival of the annual Indian Premier League coincided with the International Cricket Council’s World Cup competition and broadcasters were concerned that unreported audiences would result in substantial losses of… Read more

asiCast 99: A ground-breaking solution for podcast measurement

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

WFA drives towards cross-media-measurement principles

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more