Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more
The 2026 asi New Perspectives Award Sponsored by We are delighted to announce that the winner of the 2026 asi New Perspectives Award is Magdalena Paczocha of Ipsos UK. Introduced by asi at the International Conferences in Copenhagen last November and launched in March of this year, this Award aims… Read more
Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more