Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more
For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital… Read more
Getting thoughts together for this year’s asi conferences in Nice it’s clear there are very many hot topics, themes and industry issues fighting for attention just now. We thought it would be helpful to highlight the key themes that we think are significant, broadly organised by topic. As you will… Read more
Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks… Read more
Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more
The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more
How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more
The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data… Read more