Tagged measurement

Audience measurement bodies form GAMMA

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and… Read more

asiCast 91: Katherine Page previews our Publishing & Data Conference in Lisbon

In September, asi will be launching the International Publishing & Data Conference. This will sit alongside the International Radio & Audio and Television & Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum… Read more

asiCast 90: The new BARB contract – preparing for the next 10 years

In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks… Read more