Tagged measurement

asiCast 104: Advertising in a time of crisis

As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

Audience Measurement in 2020 – A Watershed Year

In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more

The final pieces in the BARB jigsaw

Now that it is reporting multiple-screen reach and time spent viewing, what are the final steps left for BARB to deliver full four-screen measurement? Earlier this week, the UK TV currency BARB started reporting programme reach and time spent viewing as the third phase of its Project Dovetail initiative. This… Read more