Tagged measurement

asiCast 99: A ground-breaking solution for podcast measurement

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

WFA drives towards cross-media-measurement principles

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more

Context, cross-platform and cost: priorities for measurement?

Richard Marks, asi’s Research Director, reports from the International Publishing & Data Conference in Lisbon This month’s International Publishing & Data Conference in Lisbon was a landmark event. The conference has been held every two years since 1981, known variously as the Worldwide Readership Symposium and more recently the PDRF.… Read more