Tagged measurement

Audience measurement faces tricky questions

Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences It’s been a while since Socrates advocated the practice of thoughtful questioning to examine ideas, so he was probably looking down proudly on the ASI in Athens last week at the… Read more

South Africa and asi: a revolution in audience measurement

We were particularly delighted that one of the standout papers at this year’s asi conference in Athens reflected the role of asi as a forum at which the global media community comes together to share expertise and seek solutions. Clare O’Neil of BRC, the new JIC in South Africa, and… Read more