Tagged measurement

asiCast 173: How UKOM integrates YouTube data

How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM… Read more

asiCast 172: Making the most of attention

Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more

asiCast 171: Nielsen and YouTube expand measurement to CTVs

Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more

asiCast 170: Managing change in challenging times for the JICs

As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced in Australia to the measurement of total TV at the beginning of the… Read more

Measurement challenges for new CEOs

The recent gathering of global specialists in audience measurement provided a valuable opportunity for the two newly-appointed CEOs of both Kantar and Nielsen to outline their current thinking in managing the complexity confronting the industry currently in interviews conducted by Omar Oakes, Editor in Chief of The Media Leader. The… Read more

asiCast 165: What will be the consequences of Barb’s governance of CFlight?

CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of… Read more

asiCast 164: Key takeaways from Cannes

Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more

asiCast 162: Has the online advertising bubble burst?

For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital… Read more

A question of priorities – setting the industry agenda

Getting thoughts together for this year’s asi conferences in Nice it’s clear there are very many hot topics, themes and industry issues fighting for attention just now. We thought it would be helpful to highlight the key themes that we think are significant, broadly organised by topic. As you will… Read more

asiCast 161: A hybrid future for audio measurement

Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks… Read more

asiCast 159: Tracking the changing viewing habits of SVOD subscribers

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more

asiCast 156: The evolution of attention

The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more

asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope

How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more

asiCast 153: Managing complexity – wider lessons from OOH measurement

The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data… Read more