Tagged measurement

asiCast 129: Online measurement in Australia – a new beginning

Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

Ofcom Media Nations Report UK 2021

Key trends in the UK media sector This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. In the UK the media regulator Ofcom has just published its annual Media Nations report. The main objectives of the report are to review key trends… Read more

asiCast 128: UK broadcasters adopt CFlight

A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

asiCast 127: Putting a value on attention

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

UK TV broadcasters unify ad metrics

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past Iris, the new standard from Ipsos and UKOM, marks the start of… Read more

A new reach model for online video launches in Sweden

Press Release: MMS and GfK have been working together to develop a new reach model for online video viewing. The first figures were published to the market yesterday (18th May 2021). The project launch is a major step toward providing total video ratings for Sweden. The model developed by GfK,… Read more