Tagged SVoD

Bank: “Netflix a long-term winner”

Analysts at MoffettNathanson (MN) have inevitably admitted that the longer the current pandemic situation lasts, the bigger the benefit to Netflix, as both linear and OTT competitors will eventually be unable to debut new original content. “In addition, given the looming negative impacts to advertising, movie theatre attendance and cord-cutting,… Read more

Cost, value and how we should plan today’s TV

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more