Hybrid measurement solutions continue to develop moving from periodic panel/recall surveys toward year-round, minute-by-minute systems that blend survey data with census-level digital log files. Meanwhile, synthetic and AI-driven data is moving from theory to practice.

Followed by Q&A

Having relied for years on a RAM system rooted in a Media Owner Currency model, Italy has taken a decisive step forward by establishing a new Joint Industry Committee (JIC): Audiradio. This initiative – bringing together publishers, advertisers, media agencies and operating under the supervision of AGCom – marks a significant change in the way radio audiences are measured and understood.

Traditionally, radio audiences have been measured three times a year through next-day recall interviews that produce average weekday half-hour figures. The new system replaces this with year-round, minute-by-minute census-based estimates covering broadcast, streaming and total audiences, built by combining digital log-file data with survey data via machine learning. This puts radio on a par with the most advanced media for cross-platform measurement, and adds AI agentic tools that let users query audience data conversationally.

Derrick Gray, Chief Research & Operations Officer, Numeris

Derrick and Olivier explore the evolution of hybrid radio measurement and its role in modernising local radio audience measurement in Canada. They present insights into the methodology, objectives and findings from the 22-market parallel run, and illustrate how the integration of survey and streaming census data enhances audience coverage. The lessons learned outline the roadmap for the future of audio measurement innovation.

Gary Whitaker, CEO, BRCSA

From hybrid measurement systems and passive data collection to first-party streaming data and the role of radio in a converged audio ecosystem, the South African Radio360 journey offers practical answers to the questions confronting measurement providers worldwide. A candid discussion of the successes, challenges and lessons learned.

Across live radio, streaming, podcasts and vodcasts, boundaries are increasingly blurred. As audio ecosystems grow more complex, Médiamétrie, like all JICs, faces challenges that extend far beyond technology alone. It is also about creating a balance between innovation, continuity and comparability where market needs, methodological choices and industry dialogue can collectively shape the next chapter of radio and audio measurement.

Speakers take questions from the floor

& a chance to network

At a time when established models of collective industry governance are being challenged by the pace of change in audience measurement, Sweden has chosen to create a new radio JIC. We’ll explain what drove that decision, how the new structure has been established, and the role it is already playing as Sweden transitions to a new radio audience measurement system.

Building synthetic respondents means satisfying many data sources simultaneously: station reach, audience overlaps, demographic totals, real listening behaviour. These are all different facets of the same population, and they overlap. Francesco addresses the challenge of constructing a set of individuals that reproduces all these constraints simultaneously, using a combination of advanced modelling techniques.

Delivering robust radio measurement increasingly relies on innovation and collaboration. Hanne explores the development of the RateOnAir in partnership with Médiamétrie, sharing the technical, operational and commercial lessons learned from building and scaling an innovative meter. She looks at examples from Sweden, Denmark and Turkey, as well as how the technology has been extended to support out-of-home measurement in Norway.

In light of increasing fragmentation and financial restrictions, integrating census data into panel data is often viewed as the ultimate solution for radio currencies worldwide. However, what are the limitations of census data and how can we turn machine-based data into people-based data?To bridge the gap between the radio industry’s high expectations and the reality of logfile-based streaming data, we use Switzerland’s hybridisation efforts as a case study.

Tobias Nielsen, SVP Digital, Bauer Media Audio

Radio Ready has grown from a European initiative into a global collaboration. It has brought broadcasters and industry partners together around a shared goal: keeping radio easy to find and use in connected cars.

Speakers take questions from the floor

& a chance to network

As podcasting matures how does it establish agreed standards that allow it to be measured with the rigour radio has had for decades?

Podcasting has grown to $5bn in ad revenue but has sudden issues around identity and maturation. This talk addresses how Alliance for Measurement in Podcasts (AMP) fits into that picture, and what might happen next.

Drawing on RAJAR’s MIDAS Audio and Podcast Tracker surveys, John explores how UK audiences consume podcasts. It shows that video is reshaping discovery, but podcasting remains fundamentally audio-first with important implications for measurement.

Synthetic data do not have to be a black box or merely an AI-driven promise. They can provide a practical new layer in the media-measurement toolkit bringing a clearer understanding of who is actually listening, even for smaller podcasts and more nuanced audience segments. The paper also considers what is possible when synthetic data are no longer treated as an experiment, but as a practical building block for stronger audience currencies across media.

Brand attribution has long been important to the BBC as a publicly-funded organisation. Yet in an age of algorithmic discovery, attribution is a challenge for all content creators, not just the BBC. Your audience might love your content, but do they remember your brand? The BBC has used quantitative research to understand the cues that help podcast audiences remember who is behind the audio they are listening to.

Speakers take questions from the floor

This annual award, together with 1,000 euros, is presented to the conference paper that makes the best contribution to a greater understanding of Radio & Audio and its audiences. The award is kindly sponsored by dataBreeders.

and a chance to network. This special asi Venetian coffee break is kindly sponsored by AudienceProject.

Public Service Broadcasters seemingly have to prove their worth on platforms they don’t control and, as measurement systems get more complex and less transparent, independent audit is required to replace blind faith.

The usefulness of AI is playing out simultaneously in a number of ways – at the organisational, audience and methodological level.

Save

What is the role of public service broadcasting in an increasingly competitive and fragmented media environment? How should PSBs evolve to accommodate the strategic realities now shaping broadcasters, platforms and the wider media ecology?
With time for questions

Following an investigation last year, the Italian Communications Authority (AGCOM) issued a resolution in 2026 governing how audience measurement methodologies must be conducted in the Italian market. Giacomo Lasorella shares the investigation’s findings, the directives issued and the implications for audience measurement in Italy.

With time for questions

Valérie Morrisson, Managing Director, CESP

As audience measurement evolves beyond relatively transparent panel-based currencies into more complex systems, industry trust can no longer be assumed – it must be earned. The advertising industry is increasingly dependent on third-party measurement solutions that are often difficult to understand, inspect or validate. How can audit and validation frameworks support greater transparency, accountability, privacy protection and governance, building stronger confidence that measurement outputs are robust, impartial and fit for purpose?

As broadcasters expand their presence across social media platforms, understanding the audience contribution of off-platform activity has become an important measurement challenge. While platforms such as TikTok, Instagram and YouTube provide aggregated daily reach metrics, they typically do not provide the deduplicated weekly reach measures needed to assess their contribution to a broadcaster’s total audience.

Frances shares exclusive results of a multi-country qualitative study (UK, US, Netherlands, Brazil and Spain) with current panel members aged 13–24, including motivations and experience of panel involvement, incentives, privacy concerns and what motivates continued participation. She explores what it means for audience measurement.

Speakers take questions from the floor

AI is changing not only the tools used in audience measurement, but also the expertise, confidence and leadership needed to succeed in an AI-enabled world. James explores why AI adoption succeeds or stalls within organisations, and the practical actions leaders can take to help their teams learn, adapt and embed new ways of working.

AI is rapidly becoming part of everyday media experiences, but audience acceptance is far from straightforward. What happens when the same people who use AI also worry about its impact on trust, creativity and human connection?

Electric Twin provides synthetic audiences as a valuable tool for research purposes, offering speed and flexibility. Ben shares a practitioner’s view on how AI tools are being used for research, how best to evaluate their accuracy and the importance of the underlying seed data.

Speakers take questions from the floor

Scott McDonald, President and CEO, ARF
Representative tbc from the IPA

Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the Ballroom Foyer and is kindly sponsored by Ipsos.