Tagged digital

asiCast 156: The evolution of attention

Posted by asi on 27th March 2023

The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more

asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope

Posted by asi on 8th March 2023

How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more