Booking OPEN for the 2025 asi International Conferences in Copenhagen, Denmark
We are excited to be hosting the 2025 asi International Radio & Audio and Television & Video Conferences in Copenhagen, Denmark, for the first time. Now in its 34th year, the conference will be held on 5th-7th November at the Radisson Blu Scandinavia Hotel, where we have arranged a discounted rate for accommodation for those attending.
As we finalise the programme, we’re delighted to announce that conference bookings are now open. Join the asi community for this year’s inspiring, challenging and essential industry event. See below for an outline of our programme, kindly sponsored by:
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2025 asi International Radio & Audio Conference
With services like Spotify now over a decade old, how does radio fit within the wider audio landscape? What does the new normal look like?
Much of that ‘new normal’ is leveraging census data to measure and monetise, turning streams and downloads into actual audiences. What are the strengths and challenges of working with census audio data? Is there potentially a revolution in how radio is evaluated and sold?
But audio doesn’t live alone – are we unlocking the medium’s full potential in cross-media campaigns? As platforms and media continue to collide, should audio measurement remain ring-fenced from wider measurement initiatives?
Joint Session – Radio & Audio and Television & Video
Our joint session focusses on issues of common interest to the media and measurement community.
Media convergence is nothing new, but growing cost pressures are bringing in a new era for the way audience measurement is delivered and how the data collected is used and managed responsibly. We’ll be highlighting the latest innovations in cross-industry collaboration and the re-evaluation of data stewardship that underpins them. When it comes to measurement, does AI represent beauty or beast?
We’ll be unpacking the implications of the European Media Freedom Act and reviewing the progress of the Audience Measurement Coalition in securing the future of measurement. The debate provoked by our two recent podcast panels on Measurement in 2030 will conclude with the final panel examining the future role of industry currencies being recorded live on stage in Copenhagen.
2025 asi International Television & Video Conference
Content and distribution
What are the benefits and downsides to broadcasters using YouTube to distribute their content? With measurement expanding to cover the global SVOD and AVOD platforms, what are we learning about how broadcast and streaming, linear and on-demand are both collaborating and competing?
What are the latest trends in content? As streamers lean ever more into sports, are we at a tipping point in the ‘broadcastification’ of the global platforms? In terms of delivery, is the end of ‘broadcast’ TV inevitable and how far away is the universal adoption of IP delivery? What are the implications in terms of digital exclusion and environmental impact?
Advertising: universal progress?
With Origin in the UK now delivering data to its members, what are advertisers learning about their cross-platform video campaigns and what are the implications for cross-media campaigns in other markets? As broadcasters lean into outcome measures, we’ll be taking stock of initiatives like Project Lantern. The advertising opportunities promised by CTV and HbbTV continue to develop whilst moves towards cross-platform ad measurement is driving progress towards the adoption of universal ad ID systems.
As a number of countries launch cross-platform post-campaign evaluation systems, how are these being received in the marketplace? How can the buying of TV campaigns be made easier? Are we moving inevitably from TVRs to impressions?
Measurement gamechangers: survive and thrive
What skills and organisational structures are needed to ensure that measurement can survive and thrive in the 2030s? What will be the relationship between researchers, statisticians and data scientists? Is the future of data synthetic and how can (or should) AI help? Must measurement move beyond simple measures of exposure and duration?
We’ll be highlighting audience measurement solutions that are pushing boundaries in the delivery of total video measurement, leveraging the combined power of panel and census data. These showcase significant advances in making panels more representative, cost-efficient and relevant.
Can currencies shift methodology mid-flight without market turbulence. Is the future panel-first or big-data centric? As auditing moves centre-stage, how can the industry ensure that hybrid solutions are transparent and understood?
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