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asi Ltd 2 days ago

'Let's concentrate on services that are trying to be transparent'. George Ivie of the MRC talks to Richard Marks about his priorities for the next five year term as CEO of the Media Rating Council. #measure #xmedia #video #asitv22 asiconferences.com/asicast-142-cr…

asiCast 142: Cross-media, alt. currencies and the challenge of global standards

asi Ltd 1 week ago

Media spend is often assessed in terms of audience: reach, ratings and CPMs used as proxies for business success. Market modelling often provides better assessments - Brian Jacobs asks David Beaton of Navigation why it is not used more often. asiconferences.com/asicast-141-ma…

asiCast 141: Market modelling – from measurement to effectiveness

asi Ltd 2 weeks ago

'Hybrid Audio' and 'Data of All Sizes' - agendas to this year's asi Radio & Audio and TV & Video conferences can be viewed here. Look forward to seeing you in Nice - re-convening in person at last! #measurement #audio #video asiconferences.com/hybrid-audio-a…

Hybrid Audio and Data of all sizes: asi Radio & Audio and TV & Video agendas now available