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asi Ltd 3 weeks ago

Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen asiconferences.com/asicast-139-id… #measure #television #video

asiCast 139: Identity resolution – who is really watching?

test Twitter Media - Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen
https://t.co/notEN2CsRK
#measure #television #video https://t.co/oxTp9Q35XE

asi Ltd 1 month ago

Video currency measurement is at a critical point. With a number of solutions being put forward, Richard Marks talks through the strengths and weaknesses of many different approaches with Bill Harvey of Research Measurement Technologies #measurement #video asiconferences.com/asi-casts/asic…

asiCast 138: Recipes for effective media measurement

asi Ltd 1 month ago

There are many approaches to modelling viewing and co-viewing and attributing online purchase to individual household members. The ARF's DASH report is an attempt to provide a standard measure. Richard Marks talks to Paul Donato. asiconferences.com/asicast-137-de…

test Twitter Media - There are many approaches to modelling viewing and co-viewing and attributing online purchase to individual household members. The ARF's DASH report is an attempt to provide a standard measure. Richard Marks talks to Paul Donato.
https://t.co/HKqUkVFBtX https://t.co/lZzY7yfHiv

asi Ltd 2 months ago

How can researchers can help broadcasters demonstrate the impact, value and positive contribution they make to society? Richard Marks interviews Roberto Suarez Candel of South 180 #broadcast #video #audio asiconferences.com/asicast-136-me…

asiCast 136: Measuring broadcaster impact and value – the next research challenge