Tagged advertising

asiCast 199: Beyond exposure to measuring consumer behaviour

Posted by asi on 15th September 2026

Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more

asiCast 196: Broadcasters and streaming platforms – an uneasy partnership?

Posted by asi on 28th May 2026

With many broadcasters looking to make their content widely available across many platforms, how are they monetising their programmes and ensuring the true value of their inventory is assured when this hyper-distribution strategy is adopted? In this asiCast, John McCarthy discusses with Guy Bisson, Director and co-founder of Ampere Analysis,… Read more