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asi Ltd 1 week ago

What does audience measurement have to learn from OOH and from the move towards the adoption of multiple currencies in the US? Richard Marks speaks with Tony Jarvis of Olympic Media Consultancy #TV #video #streaming #measure asiconferences.com/asicast-151-cu…

asiCast 151: Currency measurement at a crossroads – business models and metrics

asi Ltd 1 week ago

Finland announce the launch of a new Total TV measurement service, measuring and de-duplicating VOD and linear advertising. #measure #video #tv asiconferences.com/new-total-tv-a…

New Total TV advertising measurement to be launched in Finland

test Twitter Media - Finland announce the launch of a new Total TV measurement service, measuring and de-duplicating VOD and linear advertising.
#measure #video #tv
https://t.co/vi5DJWSaPq https://t.co/2WmWCbbrms

asi Ltd 3 weeks ago

There was more than a little surprise at the recent announcement that a JIC was being established in the US for video measurement. We look at some of the key issues and ask what the announcement really means. #measure #research #video asiconferences.com/what-does-the-…

What does the US ‘JIC’ announcement actually mean?