Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single… Read more
We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more
This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look… Read more
Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered… Read more
Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more