Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more
Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and… Read more
How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more
A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more
There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more
The 2025 asi International Radio & Audio and Television & Video Conferences will be held on 5th to 7th November in Copenhagen, Denmark. This is the first time we have held the event in this beautiful city. Please put the dates in your diary and we’ll release details of agendas… Read more
Following accreditation from the Media Rating Council (MRC), Nielsen recently announced that its US Big Data + Panel product would be the currency at this year’s upfront market. This provoked a flurry of comment, some of which suggested both that it had taken far too long for Nielsen to provide… Read more
Cross-media measurement will remain high on the agenda throughout 2025 with important initiatives progressing in many markets. The starting point for such cross-media projects is accurate and reliable cross-platform video measurement and close attention will be paid to the progress of the regulatory framework for audience measurement established by the… Read more
Transparency, impartiality and measurement comparability are three of the seven principles underpinning the approach to regulating audience measurement in the EU. With the process underway the industry has established a collaborative body, The Coalition for Audience Measurement, to liaise with stakeholders and the regulatory authorities to contribute to a positive… Read more
There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more
At the 2023 asi conference, GfK and IMDA shared the results of their ambitious year-long pilot study, which was aimed at extending the reach of TV measurement to include OTT, VOD and social media platforms and content across TV, Smart TV and digital devices. The success of the pilot means… Read more
In 2023, the new Dutch audio currency NMO Listening was introduced to the market. This represented a big change in methodology from e-diary to passive electronic measurement using the MediaCell+ app on a smartphone. It brought more granular weekly data, which prompted agencies and advertisers to invest more in radio… Read more
We’re sorry for those still hoping to attend this year but the 2024 asi International Television & Video Conference is now sold out. There are still some tickets available for those wishing to attend the 2024 International Radio & Audio Conference ONLY. If you wish to be kept informed of… Read more
Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period. In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more
How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more
In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more
What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more
What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing… Read more
Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more