The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more
The 2023 asi International Radio & Audio and Television & Video Conferences will not be held in Budapest as originally planned but, for a number of reasons, will be returning to Nice, France. The dates stay as 8th to 10th November 2023 and we will be releasing details of agendas,… Read more
How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more
We are delighted to announce our return to Budapest for this year’s conferences. Make sure you put 8th to 10th November 2023 in your diary now and we’ll release details closer to the time. We will be in touch when we begin detailed planning but, in the meantime, we want to hear from… Read more
Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster… Read more
The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data… Read more