asiCast 159: Tracking the changing viewing habits of SVOD subscribers

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product.

Initially launched to measure the behaviour of Netflix account holders in the UK, the service has rapidly developed to include accounts of most major streamers, with Amazon Prime Video, HBO Max and Disney+ also covered in 20 territories worldwide. The data is harmonised across these markets, with consumption of the SVOD platform across all devices, not just the TV set.

Whilst the focus is on providing reliable and comparable analysis of content performance across these markets, the changing patterns of viewing behaviour will be of great interest as streamers introduce advertising tiers and different levels of subscription.

Matt Ross talks with Richard Asquith:

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