Tagged TV advertising

asiCast 128: UK broadcasters adopt CFlight

A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

asiCast 127: Putting a value on attention

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

UK TV broadcasters unify ad metrics

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more

asiCast 122: TV planning and buying – the argument for change

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains… Read more