2026 asi New Perspectives Award

Sponsored by 

Congratulations to Magdalena Paczocha of Ipsos, winner of the inaugural asi New Perspectives Award.

As accelerating change across the industry calls for fresh thinking, we need to encourage the new voices of emerging talent to help shape the future. We are excited to establish the asi New Perspectives Award, an annual asi award dedicated to promoting the voices of younger contributors. Open to anyone aged 35 or younger this year, the New Perspectives Award for 2026 offers the winner €1,500.00 and the opportunity to present at this year’s asi International Conferences in Venice.

Just as our Tony Twyman Award acknowledges the contribution he made to the establishment of the asi community, this award is our celebration of the contribution to the industry of Richard Marks, our Research Director for 10 years and a key figure in media research. His ability for presenting complex ideas in an accessible way, his skill as a moderator of many instructive panel sessions and his sharpness as an interviewer for our podcast series, have earned him widespread admiration and respect.

Award Criteria

We looked for papers that:

• challenge the conventional – bring a new or unique point of view/perspective;
• bring to the fore innovations in research techniques, present new research results or data analysis, share the challenges along the way, and illustrate the business impact;
• are visually clear and engaging, with informative charts and presentation.

The award is kindly sponsored by Pure X Media.