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asi Ltd 18 hours ago

Mark Ritson: Think TV is dying? You’re forgetting about the ‘Knopfler Effect’ marketingweek.com/2019/02/14/mar… #measure #bvod

asi Ltd 3 days ago

A consortium has commissioned a report into the measurement priorities for the European TV industry - this asiCast interview sets out its origin and future plans shar.es/ambS3A #measure #TAM #video

asi Ltd 1 week ago

Why we need to be so clear about defining what we are talking about/measuring when discussing advertising spend - as we have been pointing out in our series on defining common industry terms asiconferences.com/asicast-the-de… twitter.com/MediatelNews/s…

asiCast: The Definitions Box Set

It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says @Thinkboxtv’s @MattHill_TV https://t.co/DAtm3mL0wh pic.twitter.com/5WKCn3R556
— Mediatel (@MediatelNews) February 5, 2019