Tagged WFA

Join the debate

asi Ltd 3 weeks ago

Watch Jonathan Waite of Havas Media Group and Mike Follett of Lumen give an overview of the work they have been doing on attention measurement and how their data can be applied to improve advertising effectiveness #measurement #attention #asitv22 asiconferences.com/putting-a-valu…

Putting a value on attention

asi Ltd 3 weeks ago

BARB and the walled gardens - Justin Sampson shares with delegates to the 2022 TV and Video Conference his views on Netflix's decision to subscribe to BARB's industry-owned audience measurement service. #measurement #SVOD #TV asiconferences.com/barb-and-the-w…

BARB and the walled gardens

asi Ltd 4 weeks ago

Watch Mirko Marr's award winning explanation of how the introduction of a hybrid TV measurement solution to Swiss TV has helped measure the fragmented viewing market in that country #measurement #video #tv asiconferences.com/hybrid-tv-meas…

Hybrid TV measurement presentation wins TV & Video award

asi Ltd 4 weeks ago

Take a look at the award winning presentation at this year's asi International Radio and Audio Conference in Nice - Marcin Bagard explains how to model headphone listeners to radio #radio #measurement #audio asiconferences.com/award-winning-…

Award-winning presentation on measuring headphone listening