Tagged Origin
Posted by asi on 31st July 2025
We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more
Posted by asi on 28th November 2024
There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more
