Tagged measurement

The role of JICs and advertising effectiveness – award-winning paper heralds open-source application of currency data

Tony Regan, Managing Partner at Work Research, was awarded the Tony Twyman Award for the best contribution to a greater understanding of Television & Video and its audiences at the recent asi International Television & Video Conference in Copenhagen. Sponsored by dataBreeders, recipients receive the award itself together with 1,000 Euros.… Read more

How war changes media habits in Ukraine, and why measurement matters

Significant interest and support were expressed by those present at the recent 2025 asi International Television & Video Conference following the presentation from BBC Media Action’s Tetyana Nikitina. Tetyana’s powerful presentation shared a view from the BBC’s media charity on how media behaviours shift in times of conflict and how… Read more

asiCast 192: Measuring YouTube – towards a media measurement loop?

In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more

asiCast Special Edition: Measurement in 2030, Panel #1

Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more