Tagged cross-platform

asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies

Posted by asi on 11th November 2025

Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single… Read more

asiCast 191: MRC – perception and reality

Posted by asi on 31st July 2025

We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more