Tagged cross-platform
Posted by asi on 31st July 2025
We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more
Posted by asi on 16th January 2025
Cross-media measurement will remain high on the agenda throughout 2025 with important initiatives progressing in many markets. The starting point for such cross-media projects is accurate and reliable cross-platform video measurement and close attention will be paid to the progress of the regulatory framework for audience measurement established by the… Read more
