Tagged cross-media

asiCast 162: Has the online advertising bubble burst?

Posted by asi on 15th June 2023

For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital… Read more

A question of priorities – setting the industry agenda

Posted by asi on 13th June 2023

Getting thoughts together for this year’s asi conferences in Nice it’s clear there are very many hot topics, themes and industry issues fighting for attention just now. We thought it would be helpful to highlight the key themes that we think are significant, broadly organised by topic. As you will… Read more