Tagged cross-media

asiCast 102: The origin and role of the Global TV Group

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

WFA drives towards cross-media-measurement principles

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more