The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more
It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the… Read more
The ISBA has released a statistical report on the latest stage of Project Origin’s testing of the WFA-supported VID concept for cross-media measurement. This latest test has been conducted by RSMB using the UK Compass panel that Ipsos runs for the BBC. This has been used as a proxy for… Read more