Tagged attribution

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

Context, cross-platform and cost: priorities for measurement?

Richard Marks, asi’s Research Director, reports from the International Publishing & Data Conference in Lisbon This month’s International Publishing & Data Conference in Lisbon was a landmark event. The conference has been held every two years since 1981, known variously as the Worldwide Readership Symposium and more recently the PDRF.… Read more

asiCast 95: News attribution on social media

Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution… Read more