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asi Ltd 4 weeks ago

Cross-media planning and insights in the Netherlands - Karin Schut of Vinex talks to Richard Marks about the RFP published by the NMO as their media audience measurement project continues to develop #research #xmedia #measurement asiconferences.com/asicast-140-cr…

asiCast 140: Cross-media planning and insights for the Netherlands – the RFP

asi Ltd 3 months ago

Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen asiconferences.com/asicast-139-id… #measure #television #video

asiCast 139: Identity resolution – who is really watching?

test Twitter Media - Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen
https://t.co/notEN2CsRK
#measure #television #video https://t.co/oxTp9Q35XE

asi Ltd 4 months ago

Video currency measurement is at a critical point. With a number of solutions being put forward, Richard Marks talks through the strengths and weaknesses of many different approaches with Bill Harvey of Research Measurement Technologies #measurement #video asiconferences.com/asi-casts/asic…

asiCast 138: Recipes for effective media measurement