The 2026 asi New Perspectives Award Sponsored by We are delighted to announce that the winner of the 2026 asi New Perspectives Award is Magdalena Paczocha of Ipsos UK. Introduced by asi at the International Conferences in Copenhagen last November and launched in March of this year, this Award aims… Read more
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more
There is widespread consensus across the audience measurement community that hybrid measurement solutions combining data from multiple sources with data from people-based representative panels is the model upon which reliable currencies depend. But integrating multiple datasets in this way is not easy, as those engaged in such work in many… Read more
Artificial intelligence sparks both excitement and discomfort amongst many – how are research suppliers using it? Does the future outlook convey beauty or beast? Amongst the many speakers during our joint session at the 2025 Conferences in Copenhagen, Bas de Vos of Kitsune Audiences & Data Consulting shone a light… Read more