Tagged advertising effectiveness

Join the debate

asi Ltd 5 days ago

All impressions are not equivalent. Karen Nelson-Field talks to Brian Jacobs about the evolution of her work on the importance of attention in determining value in commercial communications #measure #viewability #impressions asiconferences.com/asicast-156-th…

asiCast 156: The evolution of attention

asi Ltd 3 weeks ago

How should Barb Audiences extend its measurement to include quality content on video sharing platforms? Justin Sampson discusses the service's response to a wide-ranging joint industry consultation. #measure #xplatform #tv asiconferences.com/asicast-155-fi…

asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope

asi Ltd 1 month ago

Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and Finland is showing the way #measurement #xmedia #totaltv asiconferences.com/asicast-154-fi…

asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement