BARB Explained

A series of articles explaining different aspects of what BARB does.

Delegate Testimonials

“I recommend asi conferences to everyone I meet.”

Robert Ruud, Consultant, 3M3A, Norway
“The asi conference is the one and only premium conference for television audience measurement.”

Bernhard Engel, Research Director, ZDF, Germany
“Allow me to thank you for a very well organised, successful conference that is rich in useful information.”

Costin Juncu, Managing Director, ARMA, Romania
“I like the conference a lot; it is very interesting as it covers industry challenges across European countries from both viewer behaviour and measurement perspectives.”

Elena Klimenko, Media Director, Publicis Group Media Eurasia – VivaKi, Russia
“Your asi conference is consistently the strongest in its field worldwide.”

Alexander P. Nielsen, Head of Audience Measurement, TV 2 Analyse, Denmark
“The conferences were well organized and useful as usual. In many ways the European state of the nation seems to be ahead of the game in TV. I have already shared many comments about the asi papers with industry colleagues.”

Ricardo Gomez-Insausti, VP Research & Respondent Contact Centres, Numeris, Canada
asi is the best global gathering of people on the forefront of TV and cross-platform video research.

, Jane Clarke, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM), USA
“The asi TV conference was once again a great and unique event in the field of audience measurement. I enjoyed it as much as it was useful.”

Julien Rosanvallon, Head of TV, Médiamétrie, France
“This is easily the most relevant event of the year for us.”

Paul Kennedy, Research Director, RAJAR, UK

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