Articles by Kate Maitland Smith

Bookings open for the 2022 asi International Conferences in Nice, France

It has been three years since our last physical event in Prague and, whilst our two virtual events helped to keep the conversation going, everyone will be relieved to meet face-to-face again in Nice, France, this November. There is so much that has happened and is changing in the world… Read more

asi International Conferences 2022 – let’s hear from you

Detailed planning is now underway for this year’s conferences, to be held in Nice, France, from Wednesday 2nd to Friday 4th November 2022. This will be our 32nd annual gathering of leading audience measurement specialists from around the world and our first physical gathering since 2019. As ever, we want… Read more

asiCast 139: Identity resolution – who is really watching?

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

asiCast 138: Recipes for effective media measurement

Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

asiCast 137: Device and account sharing – what is really going on?

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

New website provides access to asi conference materials

We have lauched a new website to host our invaluable archive of materials from past conferences. It now provides access to decks and recordings from all International Radio & Audio and Television & Video Conferences from 2013 and all past papers from the PDRF, which is now the asi International… Read more

asiCast 135: VAM in Canada – industry collaboration in action

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more