Tagged panels

Panels, Big Data and the Nielsen US announcement

Following accreditation from the Media Rating Council (MRC), Nielsen recently announced that its US Big Data + Panel product would be the currency at this year’s upfront market. This provoked a flurry of comment, some of which suggested both that it had taken far too long for Nielsen to provide… Read more

asiCast 183: Key messages from the 2024 asi International Conferences

There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more