Tagged attribution

asiCast 189: Should broadcasters embrace YouTube?

Posted by asi on 1st May 2025

What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the… Read more

asiCast 179: Evaluating radio ad effectiveness

Posted by asi on 9th October 2024

What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more