Tagged AI

Opinion Piece: the AI imperative in audience measurement

Posted by asi on 18 February 2025.

Artificial intelligence sparks both excitement and discomfort amongst many – how are research suppliers using it? Does the future outlook convey beauty or beast? Amongst the many speakers during our joint session at the 2025 Conferences in Copenhagen, Bas de Vos of Kitsune Audiences & Data Consulting shone a light… Read more

asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure

Posted by asi on 25th June 2025

This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look… Read more