Tagged advertising

Broadcasters, CTV and HbbTV – survive and thrive

A few years ago many argued that the future of TV consumption would be via mobile and tablets, but that is certainly not the case currently. The big TV screen is still what matters, but that big screen is now increasingly a connected TV and this is problematic for broadcasters,… Read more

The role of JICs and advertising effectiveness – award-winning paper heralds open-source application of currency data

Tony Regan, Managing Partner at Work Research, was awarded the Tony Twyman Award for the best contribution to a greater understanding of Television & Video and its audiences at the recent asi International Television & Video Conference in Copenhagen. Sponsored by dataBreeders, recipients receive the award itself together with 1,000 Euros.… Read more

asiCast Special Edition: Measurement in 2030, Panel #1

Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more