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BARB – The Viewing Report

BARB’s state of the nation review of how people are watching television in the UK and how it is changing (May 2018). Reports from 2017, 2016 and 2015 can also be found below.

BARB Viewing Report 2018

BARB Viewing Report 2017

BARB Viewing Report 2016

BARB Viewing Report 2015

Join the debate

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asi Ltd 4 weeks ago

Cross-media planning and insights in the Netherlands - Karin Schut of Vinex talks to Richard Marks about the RFP published by the NMO as their media audience measurement project continues to develop #research #xmedia #measurement asiconferences.com/asicast-140-cr…

asiCast 140: Cross-media planning and insights for the Netherlands – the RFP
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asi Ltd 3 months ago

Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen asiconferences.com/asicast-139-id… #measure #television #video

asiCast 139: Identity resolution – who is really watching?
test Twitter Media - Total video viewing, panels and big data - identity resolution to determine who is really watching. Richard Marks speaks with Mainak Mazumdar of Nielsen 
https://t.co/notEN2CsRK
#measure #television #video https://t.co/oxTp9Q35XE
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asi Ltd 4 months ago

Video currency measurement is at a critical point. With a number of solutions being put forward, Richard Marks talks through the strengths and weaknesses of many different approaches with Bill Harvey of Research Measurement Technologies #measurement #video asiconferences.com/asi-casts/asic…

asiCast 138: Recipes for effective media measurement

Delegate Testimonials

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    Paul Kennedy, Research Director, RAJAR, UK

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  • “The conferences were well organized and useful as usual.  In many ways the European state of the nation seems to be ahead of the game in TV.  I have already shared many comments about the asi papers with industry colleagues.”

    Ricardo Gomez-Insausti, VP Research & Respondent Contact Centres, Numeris, Canada

  • asi is the best global gathering of people on the forefront of  TV and cross-platform video research.

    , Jane Clarke, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM), USA

  • “I like the conference a lot; it is very interesting as it covers industry challenges across European countries from both viewer behaviour and measurement perspectives.”

    Elena Klimenko, Media Director, Publicis Group Media Eurasia – VivaKi, Russia

  • “The asi TV conference was once again a great and unique event in the field of audience measurement. I enjoyed it as much as it was useful.”

    Julien Rosanvallon, Head of TV, Médiamétrie, France

  • “I recommend asi conferences to everyone I meet.”

    Robert Ruud, Consultant, 3M3A, Norway

  • “The asi conference is the one and only premium conference for television audience measurement.”

    Bernhard Engel, Research Director, ZDF, Germany

  • “Your asi conference is consistently the strongest in its field worldwide.”

    Alexander P. Nielsen, Head of Audience Measurement, TV 2 Analyse, Denmark

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