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    • 2022 asi International Radio & Audio Conference
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BARB – The Viewing Report

BARB’s state of the nation review of how people are watching television in the UK and how it is changing (May 2018). Reports from 2017, 2016 and 2015 can also be found below.

BARB Viewing Report 2018

BARB Viewing Report 2017

BARB Viewing Report 2016

BARB Viewing Report 2015

Join the debate

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asi Ltd 8 hours ago

All impressions are not equivalent. Karen Nelson-Field talks to Brian Jacobs about the evolution of her work on the importance of attention in determining value in commercial communications #measure #viewability #impressions asiconferences.com/asicast-156-th…

asiCast 156: The evolution of attention
The profile image of asiconferences
asi Ltd 3 weeks ago

How should Barb Audiences extend its measurement to include quality content on video sharing platforms? Justin Sampson discusses the service's response to a wide-ranging joint industry consultation. #measure #xplatform #tv asiconferences.com/asicast-155-fi…

asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope
The profile image of asiconferences
asi Ltd 1 month ago

Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and Finland is showing the way #measurement #xmedia #totaltv asiconferences.com/asicast-154-fi…

asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement

Delegate Testimonials

  • “The conferences were well organized and useful as usual.  In many ways the European state of the nation seems to be ahead of the game in TV.  I have already shared many comments about the asi papers with industry colleagues.”

    Ricardo Gomez-Insausti, VP Research & Respondent Contact Centres, Numeris, Canada

  • “This is easily the most relevant event of the year for us.”

    Paul Kennedy, Research Director, RAJAR, UK

  • “Your asi conference is consistently the strongest in its field worldwide.”

    Alexander P. Nielsen, Head of Audience Measurement, TV 2 Analyse, Denmark

  • asi is the best global gathering of people on the forefront of  TV and cross-platform video research.

    , Jane Clarke, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM), USA

  • “The asi TV conference was once again a great and unique event in the field of audience measurement. I enjoyed it as much as it was useful.”

    Julien Rosanvallon, Head of TV, Médiamétrie, France

  • “Allow me to thank you for a very well organised, successful conference that is rich in useful information.”

    Costin Juncu, Managing Director, ARMA, Romania

  • “I recommend asi conferences to everyone I meet.”

    Robert Ruud, Consultant, 3M3A, Norway

  • “I like the conference a lot; it is very interesting as it covers industry challenges across European countries from both viewer behaviour and measurement perspectives.”

    Elena Klimenko, Media Director, Publicis Group Media Eurasia – VivaKi, Russia

  • “The asi conference is the one and only premium conference for television audience measurement.”

    Bernhard Engel, Research Director, ZDF, Germany

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