With services like Spotify now over a decade old, how does radio fit within the wider audio landscape? What does the new normal look like?

Much of that ‘new normal’ is leveraging census data to measure and monetise, turning streams and downloads into actual audiences. What are the strengths and challenges of working with census audio data? Is there potentially a revolution in how radio is evaluated and sold?

But audio doesn’t live alone – are we unlocking the medium’s full potential in cross-media campaigns? As platforms and media continue to collide, should audio measurement remain ring-fenced from wider measurement initiatives?

It’s been 24 years since Apple launched the iPod with the promise of storing 1,000 songs in our pockets. Why were our predictions of new technology replacing old so wrong? Jason illustrates radio’s unique superpowers and outlines the potential future of audio platforms as vital content and commercial propositions.

Irena Petric, Audience Measurement Lead, Ipsos

Moving from radio to total audio measurement requires different methodologies and different data sources that need to be combined. As we progress towards everything being integrated into one single synthetic dataset, the modelling becomes more complex. The big challenge then will be the comprehension and acceptance of this approach by the market.

Jerome Schalkwijk, Global COO – Audience Measurement, Ipsos

Understanding the context of media consumption—specifically, whether an audience member is in-home or out-of-home—is an important dimension for radio measurement. The collection of this data with GPS is not privacy compliant. WiFi signatures can be used as a proxy, offering a privacy-conscious way to enable more detailed behavioural analysis.

Tobias Nielsen, SVP Digital, Bauer Media Audio

As the in-car experience becomes increasingly more connected, the way listeners access audio is being redefined. Bauer Media Audio introduces Radio Ready—a collaborative industry initiative—focused on ensuring radio remains easy to find, simple to use and visually engaging in the digital dashboard.

Speakers take questions from the floor

& a chance to network

In fact, it’s everything at once. The claimed benefits of using census data are well known, but how readily should they be adopted? The gap in levels between data and panel measurement (such as joint listening) need to be resolved in building models ahead of hybridization.

Miguel Ángel Fontán, Director General, AIMC (Asociación para la Investigación de Medios de Comunicación)

Integrating radio census data provided by radio stations with the traditional currency based on interviews permits much more granularity as well as daily data for the streaming audience, which is growing fast. Some of the difficulties and limitations are outlined, and point to further developments to include podcast audiences and programme audience data.

Integrating big data and programmatic trading is reshaping the audio landscape. Deb Hishon provides an exclusive update on the CRA AudioID project, a world-first initiative to create a unified Audio ID. She’ll highlight the challenges faced, solutions developed, and the early market response to this welcome initiative.

Numeris is shifting Canadian audio measurement from traditional Online Radio Diary to an advanced Hybrid system. Derrick will detail the POC conducted in Spring 2025, and the subsequent plan to integrate streaming data, panel data and probability-based questionnaires to generate audience estimates for both over-the-air and streaming audio listening.

Facing significant budget cuts in the radio market, Mediapulse developed a completely new research design and method with which to deliver a valid and very robust database for all stations with a highly-reduced budget. Tanja will also share insights into the real shifts in audience reach and listening behaviour following Swizterland’s FM switch-off.

Speakers take questions from the floor

& a chance to network

Charles Lawrie, Research Operations Director, RAJAR

UK audio has transformed from 2015 to 2025 and RAJAR together with MIDAS data shows shifts in behaviour, technology and platforms. Charles and Fillipo explore the challenges of survey design in a fragmented audio landscape—how best to ask about podcasts, catch-up radio, programmes or platforms—while ensuring robust measurement and strong respondent engagement for the next decade.

The BBC commissioned its own Podcast Tracker to help understand who is listening (when and how) and, as a media owner, to enable an audience-centred view on opportunity gaps to commission into. The Podcast Tracker is now an eagerly-anticipated data tool and source of insight across BBC Audio. Alison will share what it is, how it’s used—alongside the BBC’s own and third-party data—and what’s next for the tracker.

Hanne Teigum, Global Research Director, Kantar Media

Podcast consumption is intimate, mobile and increasingly mainstream, but measuring it presents unique challenges due to fragmented platforms, limited server-side transparency and a lack of standardised identifiers. Cases are presented from Norway and Sweden where server log data is integrated with survey data to report reach and demographics, as well as bringing podcast listening into the wider media mix.

Donna presents new ROI evidence, demonstrating the impact of multi-platform audio—broadcast radio and digital formats—on overall media campaign ROI. The analysis reveals the optimal budget allocation for multiplatform audio as part of a broader media mix, and the ideal split between broadcast radio and digital audio, offering practical guidance for brands on how to maximise media campaign ROI.

Speakers take questions from the floor

This annual award, together with 1,000 euros, is presented to the conference paper that makes the best contribution to a greater understanding of Radio & Audio and its audiences. The award is kindly sponsored by dataBreeders.

and a chance to network. This special Danish coffee break is kindly sponsored by AudienceProject.

Our joint session focusses on issues of common interest to the media and measurement community.

Media convergence is nothing new, but growing cost pressures are bringing in a new era for the way audience measurement is delivered and how the data collected is used and managed responsibly. We’ll be highlighting the latest innovations in cross-industry collaboration and the re-evaluation of data stewardship that underpins them. When it comes to measurement, does AI represent beauty or beast?

We’ll be unpacking the implications of the European Media Freedom Act and reviewing the progress of the Audience Measurement Coalition in securing the future of measurement. The debate provoked by our two recent podcast panels on Measurement in 2030 will conclude with the final panel examining the future role of industry currencies discussed live on stage in Copenhagen.

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Julien Rosanvallon, Executive Vice President, Médiamétrie

What are the technologies redefining our industry—from advanced Watermarking and Hybrid models to cutting-edge Synthetic Data?  Julien decodes the new standards for audience measurement.

AI sparks both excitement and discomfort—about half the research industry still feels hesitant or outright resistant to it. How are the major research suppliers using AI in audience measurement today and what is the outlook?

The Localisation project brings together the individual media currencies (Barb and RAJAR) alongside our first-party’s signed-in data to estimate local content’s cross-media reach in each of the 42 radio measurement areas.

Today, throughout the world, cross-platform measurement of content is more advanced than cross-media measurement of advertising for technical as well as political reasons. Three key methodological questions need to be addressed: how to match audiences and ads, how to identify ads and which metrics should be used to compare linear and digital ?

Speakers take questions from the floor

Paolo Lugiato, Director General, Auditel

Cooperation between Auditel and Audicom will unlock the potential of both TV and digital currency measurement by expanding Audicom digital currency to three screens, starting with the CTV data from Auditel measurement.

Koenraad Deridder, General Manager, CIM

An all-media JIC since the seventies, CIM now looks to bring all media measurements into one framework called CIM ONE to provide a real cross-media and consumer-centric approach. What are the consequences for the governance and financing of the JIC and its collaboration with research institutes?

Speakers take questions from the floor

Marie de Cordier, Director of Government Relations & Public Policy – Europe, Nielsen

Stuart and Marie will provide an update on the progress made in the last year by the AMC through a series of meetings determining what public interest matters are of greatest concern to legislators. Outlining the challenges of interconnected laws and summarising the AMC’s EU Data Strategy response, the presentation will focus on the challenges to come.

Barb recently decided to work independently from Google to measure 200 of its most-watched channels. How does the methodology work and what is delivered? How does this sit with Barb’s position on cross-media measurement and what happens next?

What does the industry need the currencies to be measuring? Is it really all about outcomes now? Are impressions the future? Is the single-currency model likely to endure, or can multiple services coexist? Will single-media JICs become anachronistic? Where will cross-media measurement be in 2030? What is the impact of European Legislation on the JICs and on proprietary measurement?

Katherine Page talks with:

Kerstin Niederauer-Kopf, CEO, AGF

Phil Smith, Director General, ISBA

Jeff Eales, Director of Systems Strategy, Sky Media

Yannick Carriou, President & CEO, Médiamétrie

Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the conference room foyer and is kindly sponsored by Ipsos.