asiCast 169: Global streamers join TV’s Thinkbox

Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to the recognition that there was a benefit to be gained from participating in industry bodies like Barb Audiences and trade bodies like Thinkbox.

Richard and Lindsey discuss a number of other issues, including the distinction between full and associated membership of the organisation. What is meant by Premium Video and does the Barb concept of material that is Fit for TV cover this? Is the industry ever likely to come to a definition across all video of an exposure or an impression? Added to which, of course, is the need to develop measures of effectiveness in delivering business outcomes. Thinkbox’s research into the incremental value of BVOD that is referenced by Lindsey can be accessed here.

Diary date: this year’s asi International Television & Video Conference will be held in Venice from November 6th to 8th.

Lindsey Clay talks with Richard Marks:

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