asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters
YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many platforms co-exist? As content owners and distributors seek to reach and monetise audiences across platforms can collaboration and competition can truly live in harmony?
In our latest asiCast we talk to Natasha Hritzuk, VP and Head of Corporate Research at Warner Bros. Discovery who shares findings from their latest research considering trends in the viewer journey. The insights and perspectives she shares are a rich preface to the content and distribution session of our forthcoming asi TV and Video conference where these topics and more will be addressed.
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