The new UKOM online measurement contract: an important new piece in the cross-media jigsaw?

The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. Links to the full press release and FAQs are included below. This is a significant development, not just for online measurement but more widely. The new contract reflects the primacy of mobile devices, reducing the need … Continue reading The new UKOM online measurement contract: an important new piece in the cross-media jigsaw?