The new UKOM online measurement contract: an important new piece in the cross-media jigsaw?
The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. Links to the full press release and FAQs are included below. This is a significant development, not just for online measurement but more widely. The new contract reflects the primacy of mobile devices, reducing the need … Continue reading The new UKOM online measurement contract: an important new piece in the cross-media jigsaw?
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