Context, cross-platform and cost: priorities for measurement?
Richard Marks, asi’s Research Director, reports from the International Publishing & Data Conference in Lisbon This month’s International Publishing & Data Conference in Lisbon was a landmark event. The conference has been held every two years since 1981, known variously as the Worldwide Readership Symposium and more recently the PDRF. … Continue reading Context, cross-platform and cost: priorities for measurement?
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