Award-winning presentation at this year’s International Television & Video Conference in Venice

Andrea Mezzasalma of dataBreeders presenting GfK’s Giacomo Catanoso with the 2024 Tony Twyman Award for best paper at the 2024 asi International TV & Video Conference. Photograph by Vito Poma Foto.

At the 2023 asi conference, GfK and IMDA shared the results of their ambitious year-long pilot study, which was aimed at extending the reach of TV measurement to include OTT, VOD and social media platforms and content across TV, Smart TV and digital devices.

The success of the pilot means that most of these innovations have now been deployed, with the rest to follow early next year. In his presentation at this year’s asi International Television & Video Conference, GfK’s Giacomo Catanoso shared this progression and illustrated the value it brings to the industry in Singapore. He reminded the audience of the SG-TAM 2.0 research design – reporting any video watched across linear TV, BVOD, VOD, OTT and social media platforms across all screens.

Giacomo shared some interesting results from those elements already available. He also outlined some of the difficulties encountered when trying to deliver on all the objectives and described how they were resolved.

His excellent presentation won this year’s prestigious Tony Twyman Award for best paper at the asi International TV & Video Conference, kindly sponsored by dataBreeders.

You can view Giacomo’s presentation here: