Latest industry news & comment

  • asiCast 170: Managing change in challenging times for the JICs

    As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced in Australia to the measurement of total TV at the beginning of the… Read more

  • asiCast 169: Global streamers join TV’s Thinkbox

    Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to… Read more

  • asiCast 168: 2024 – a pivotal year for the global streamers

    If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more

  • Measurement challenges for new CEOs

    The recent gathering of global specialists in audience measurement provided a valuable opportunity for the two newly-appointed CEOs of both Kantar and Nielsen to outline their current thinking in managing the complexity confronting the industry currently in interviews conducted by Omar Oakes, Editor in Chief of The Media Leader. The… Read more

  • Managing Complexity: 2023 Conference summary (part two)

    In this second of two articles, our Research Director Richard Marks looks across the three days of our 2023 conferences in Nice to highlight some of the main themes and reflect on the current direction of travel for media and its measurement. Media owner business models are converging In part… Read more